TheyLuvIt vs Testimonial.to: Honest Comparison (2026)
A detailed comparison of TheyLuvIt and Testimonial.to for collecting and displaying customer testimonials. Features, pricing, and which one is right for you.
Testimonial.to pioneered the testimonial collection space and remains a popular choice. TheyLuvIt is a newer alternative focused on simplicity, generous free usage, and getting you live in minutes. Here's an honest breakdown.
Quick Comparison
| Feature | TheyLuvIt | Testimonial.to |
|---|---|---|
| Free plan | 1 project, 50 testimonials, forever | 2 video credits, limited text |
| Starting paid price | $9/mo | $20/mo |
| Video testimonials | ✅ (Pro plan) | ✅ |
| Text testimonials | ✅ (all plans) | ✅ |
| Star ratings | ✅ | ✅ |
| Embeddable wall | ✅ (4 layouts) | ✅ |
| No-code widget | ✅ (one script tag) | ✅ |
| Approval workflow | ✅ | ✅ |
| Custom branding | ✅ (Pro) | ✅ (paid plans) |
| Import from Google/G2 | ❌ | ✅ |
| Zapier / Slack | ❌ | ✅ |
| Open testimonial form | ✅ (shareable link) | ✅ |
Where TheyLuvIt Wins
1. Price — Less Than Half the Cost
TheyLuvIt Pro is $9/month. Testimonial.to's comparable plan is $20/month. That's $132/year in savings. For solo founders, freelancers, and small businesses, that adds up fast.
2. A Free Tier You Can Actually Use
TheyLuvIt's free plan gives you 1 project and 50 approved testimonials — forever, no credit card, no trial expiration. That's enough for most small businesses to run a complete testimonial wall indefinitely. Testimonial.to's free plan limits you to 2 video credits and restricted text, which means you'll hit the paywall almost immediately.
3. Live in 2 Minutes, Not 20
Create a project, copy the collection link, paste one script tag on your site. That's it. No onboarding wizard, no integration setup, no configuration maze. TheyLuvIt is deliberately simple — collect, approve, embed.
4. Video Built Into the Collection Flow
On Pro, your customers can record video testimonials directly in the browser — no downloads, no uploads, no friction. The same shareable link handles both video and text submissions. Customers choose what's comfortable for them.
Where Testimonial.to Wins
1. Review Imports
Testimonial.to can pull in existing reviews from Google, G2, Capterra, and other platforms. If you already have reviews scattered across the web and want them in one place, this is a real advantage. TheyLuvIt focuses on first-party collection only.
2. Third-Party Integrations
Slack notifications, Zapier automations, Notion embeds — Testimonial.to has a bigger integration ecosystem. If your workflow depends on piping data between tools, they have the edge.
3. Market Maturity
Testimonial.to has been around longer, with a larger user base and more community resources. If you want battle-tested and widely documented, they have a head start.
Who Should Choose TheyLuvIt?
- Solo founders and freelancers who want testimonials on their site without spending $20+/month
- Anyone starting fresh — if you don't have existing Google/G2 reviews to import, you don't need that feature
- People who value simplicity — no learning curve, no feature overload, just testimonials that work
- Businesses on a budget — the free tier alone covers most small business needs permanently
Who Should Choose Testimonial.to?
- Businesses that need to consolidate existing reviews from Google, G2, Capterra, etc.
- Teams that rely on Zapier/Slack integrations for their workflow
- Companies with complex requirements beyond straightforward testimonial collection
The Verdict
If you need to import reviews from other platforms or pipe testimonials into Zapier automations, Testimonial.to is the more feature-complete option.
If you want to collect fresh testimonials, display them beautifully, and not overthink it — TheyLuvIt does that at less than half the price, with a free tier that actually works long-term.
Try TheyLuvIt free — 50 testimonials, no credit card, no expiration.
Try TheyLuvIt free
1 project, 50 testimonials, no credit card. See why people are switching.
Get started for free