7 Testimonial Request Email Templates That Actually Get Responses
Copy-paste email templates for requesting customer testimonials at every stage of the customer journey. Proven to get high response rates.
Asking for testimonials feels awkward. You don't want to be pushy, and you're not sure what to say. These 7 templates take the guesswork out of it — each is designed for a specific moment in the customer journey when customers are most likely to say yes.
The key insight: Personalization and timing matter more than perfect copy. A short, genuine ask sent at the right moment beats a polished email sent randomly.
Template 1: The Quick Win Follow-Up
When to send: Right after the customer achieves a result or hits a milestone.
Subject: Congrats on [milestone]! Quick favor?
Hi [Name],
I just saw that you [specific achievement — e.g., "collected your 100th testimonial" / "launched your new site" / "closed your biggest deal"]. That's amazing!
Would you mind sharing a quick testimonial about your experience? It takes about 2 minutes:
[Testimonial link]
No worries if you're too busy — just thought I'd ask while you're riding the high 😄
[Your name]
Template 2: The Post-Support Hero
When to send: After resolving a support ticket, especially one they were happy about.
Subject: Glad we could help! One small ask
Hi [Name],
Happy we got that sorted out for you! Our support team loved working with you.
If you have a spare minute, we'd really appreciate a quick testimonial. It helps other people like you find us:
[Testimonial link]
Thanks for being a great customer!
[Your name]
Template 3: The Milestone Check-In
When to send: 30, 60, or 90 days after signup.
Subject: You've been with us [X] days — how's it going?
Hi [Name],
You signed up for [Product] [X] days ago, and I wanted to check in. How's everything going?
If you're enjoying the experience, I'd love it if you could share a quick testimonial. It genuinely helps our small team:
[Testimonial link]
And if anything's not working well, I'd love to hear that too — just hit reply.
[Your name]
Template 4: The Referral Converter
When to send: When a customer refers someone or mentions you positively.
Subject: Thank you for the referral! 🙏
Hi [Name],
I heard you recommended us to [referral name / "a colleague"] — thank you so much! Word of mouth means the world to us.
Since you're clearly a fan (😄), would you be open to sharing a quick testimonial? Your words carry real weight:
[Testimonial link]
[Your name]
Template 5: The Upgrade Thank-You
When to send: 7-14 days after a customer upgrades to a paid plan.
Subject: Thanks for going Pro! Quick ask
Hi [Name],
Thanks for upgrading to [Plan name]! I'm curious — what made you decide to go for it?
If you have a minute, I'd love to hear about your experience in a quick testimonial:
[Testimonial link]
Your feedback directs where we take the product next.
[Your name]
Template 6: The Video Request
When to send: To your most enthusiastic customers (NPS 9-10 or repeat purchasers).
Subject: Would you record a 30-second video for us?
Hi [Name],
You've been one of our most engaged customers, and I have a small ask: would you record a quick 30-second video testimonial?
It doesn't need to be polished — just genuine. You can record directly in the browser here:
[Testimonial link]
Video testimonials are incredibly powerful for us, and yours would mean a lot.
[Your name]
Template 7: The Gentle Reminder
When to send: 3-5 days after the initial request if they haven't responded.
Subject: Re: Quick favor? (no pressure!)
Hi [Name],
Just a quick nudge on this — totally understand if you're busy! The link is here whenever you have a spare minute:
[Testimonial link]
Thanks either way!
[Your name]
Tips for Higher Response Rates
- Send from a person, not a brand: "robin@company.com" beats "noreply@company.com"
- Keep subject lines short and personal: Avoid corporate-sounding language
- Include the direct link prominently: Don't make them hunt for it
- Follow up once: A single reminder 3-5 days later catches the busy people
- Don't offer incentives: Paid testimonials feel inauthentic and may violate consumer protection laws
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